Well, it launched with George Benson’s “Never Give Up on a Good Thing”.Sigh. Stop me if I’ve not heard this format before a million times: Song plays, segues to the next song linked with pre-recorded silly ‘radio voice’ with echo and fx saying something like “South London Radio 107.3″ or “Lewisham, Croydon, Bromley” (could just as easily and unadventurously be the silly voices that say “Radio Jackie” or “<insert any typical radio local branding>” ), then the DJ speaks usual patter style, making sure he finishes his link with the phrase “South London Radio”.
The songs are predominantly from the 80s (yawn), with some from the 70s or earlier, and quite a few from the early to mid 90s. No rock (thank goodness), the bent is the feel good dancey pop and soul (It’s like listening to BBC Radio London from over 20 years ago, only bland). Yeah, I can see this getting boring once the high rotation becomes obvious.
They barkered for calls to let them know people were listening. Assuming they weren’t making up the names, there was a massive two callers in the first 45 minutes or so.
And the website is completely empty of anything but the butchered remains of the old Time FM station.
Sad. Why would anybody in South London want this when they live right bang in the area where all the main transmitters for the London wide services are?
